The Reverse Engineering Method
Stop guessing.
Reverse engineer
the growth.
Every business has a bottleneck. Most founders are solving the wrong problem. I help CEOs & founders find the real one and remove it.
Core Philosophy
Every business has bottlenecks.
Strategy is reverse engineered — never copied.
Growth comes from removing, not adding.
The Method
Seven phases.
One language.
The Reverse Engineering Method is how we build the business you actually want, by finding and removing what stands in the way.
- 01
Vision
Where are we going?
- 02
Reverse Engineer
What has to be true to get there?
- 03
Bottleneck Assessment
What is slowing growth?
- 04
Strategic Blueprint
What gets fixed first?
- 05
Execute
Move the business forward.
- 06
Measure
Did it work?
- 07
Refine
What is the next bottleneck?
Work With Me
Four ways in.
One methodology.
Start with a conversation. Test-drive the method. Or partner for real transformation.
Start Here
The Free Consult
A no-pressure call to see if we are the right fit and to name the bottleneck you are up against.
- —Short intake before the call
- —Honest read on your current constraint
- —Clarity on the next best move
Entry Offer
Business Bottleneck Intensive
Experience the methodology and solve one immediate constraint. Fully credited toward Month 1 of a longer strategic partnership should you choose to continue.
- —Comprehensive intake questionnaire
- —Business review before the session
- —90-minute Strategy Intensive
- —Highest-impact bottleneck identified
- —One reverse-engineered solution
- —Written action summary
- —One week of Voxer/email support
Core Offer — 1:1
Reverse Engineering Partnership
A 12-week strategic partnership focused on the one or two bottlenecks that will move your business most.
- —Kickoff Strategy Session
- —Personalized Strategic Roadmap
- —Weekly or bi-weekly coaching
- —Unlimited Voxer (with boundaries)
- —Document + decision reviews
- —Quarterly KPI dashboard
- —End-of-engagement roadmap
Performance Partnership
Revenue Share Partnership
For founders ready to tie advisor fees to real results.
This structure includes a lower monthly retainer plus a percentage of collections above your established revenue baseline while we are actively working together. Everything is built inside your accounts, tracked through your numbers, and designed to create visibility, accountability, and sustainable growth.
- —Direct 1:1 access. No account managers, no juniors, no group calls
- —Fee tied to collections. My income moves when your revenue moves
- —Custom systems only. No templates, no recycled campaigns, no logo swaps
- —Mutual confidentiality. No testimonials, no case studies, no logo walls
- —Every promise measured and audited quarterly in writing
Three Strategic Pillars
Where the bottlenecks usually live.
Profit
- Revenue
- Pricing
- Offers
- Sales
- Margins
- Cash flow
People
- Leadership
- Team
- Clients
- Communication
- Boundaries
- Decisions
Business
- Operations
- Systems
- Positioning
- Processes
- Capacity
- Client experience
About
Construction CEO turned
bottleneck strategist.
I spent years in construction, where every project has a critical path. Miss the bottleneck and the whole build stalls. Business works the same way, most founders just don’t know where to look.
This isn’t coaching. It’s strategic partnership. Every session answers a real question: what’s the goal, what’s in the way, what’s the next move.
Not Ready to Book?
The Growth Ceiling Audit
Ten questions. Two minutes. Find out if your business has a growth problem.
Book a Free Consult
Let’s find your
bottleneck.
A 30-minute call. No pitch, no fluff. You leave with clarity on the real constraint slowing your growth.